Bubba Trailblazer

By Newell Brands (Ignite USA)

The Bubba Trailblazer is a versatile, vacuum-insulated, double-walled stainless steel hydration bottle that’s great for everyday use, or your weekend outdoor adventure. The large capacity bottle can be used with both hot and cold beverages. The double-hinged lid unscrews and folds out of the way for a hassle free drinking experience. It remains open without assistance and lays flat to the bottle so it won’t stick out and take up space. The flexible 3-finger handle is both comfortable to carry, and rigid enough for an outdoor lifestyle (it’s guaranteed for life!). This bottles comes in both 32oz and 40oz sizes.

Description of Services:

Engineering –  Engineered new-to-the-company, double-hinged, friction fit lid mechanism and body construction to launch a simple, chug style drinking interface on a stainless-steel, vacuum insulated hydration bottle. Created first large capacity chug lid to be used with hot and cold beverages for the company portfolio.

Prototyping – Prototyped several 3D printed and CNC cut ABS parts to prove out friction fit hinge to keep lid open in drinking mode. Prototyped several silicone seals and bayonet thread profiles to ensure proper sealing with large capacities of hot liquids.

3D Modeling – Created entire ground-up CAD assembly in SolidWorks using designer ‘A’ surface. Worked with in-house design team to dial in component aesthetics.

Project Management and Delivery – Debugged multiple new-to-the-company paint colors with overseas vendors. Debugged fit and feel of threading experience with factory to minimize friction felt from the user, while maximizing secure lid retention. Modified lid areas to minimize visible sink seen on the ‘A’ surface on early round samples.

Results – Launched within very strict price point requirements and truncated project timeline. Resulted in new sales at Walmart and Amazon.

5/5 star average review on Amazon with 7,989 ratings